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Operational Excellence
Business Model Canvas
The Business Model Canvas was first created by the folks at Strategyzer. Osterwalder released this visual business planning tool around 2008 and it has gained broad adoption by professionals engaged in business development in general, and start-ups in particular. The video included here is courtesy of Steve Blank who helped to popularize the BMC through his two books: "The Four Steps to the Epiphany" and "The Start-up Owners Manual".
This is the basic business planning methodology that we apply to business development projects.
This is the basic business planning methodology that we apply to business development projects.
Apr
2
2021
9 Parts of the Business Model Canvas
Sean Irvine
We see all business development projects as start-ups and use the Business Model Canvas approach to developing opportunities. The link below offers the Wikipedia overview of the technique. It has become common around start-up thinking and originated with Alexander Osterwalder in 2005.
More about the Business Model Canvas
The business model canvas identifies four types of market opportunities. Every business development project can be characterized as either a new market, an existing market, a segmented market, or a clone market. This blog thread is intended to get you started. Reach out to us for assistance if you need related consulting support.
Thank you to
Apr
2
2021
The Lean Start-up
Sean Irvine
The Lean LaunchPad, How to Build a Startup Course Overview
Apr
2
2021
Introducing the Business Model Canvas
Sean Irvine
Introducing the Business Model Canvas
- Business Model Canvas Introduction
- Launchpad Central
- Optional Reading and Homework
- What We Now Know
- History of The Corporation
- start-ups Are Not Smaller Versions of Large Companies
- Strategy - How to Build a Startup
- Process
- Waterfall Development
- Customer vs Product Development
- Why Do Start-ups Fail?
- Why Do Start-ups Fail? (Solution)
- Organization
- Entrepreneurial Education
- Startup Outcomes
- Startup Outcomes (Solution)
- What Is A Company
Apr
2
2021
Business Model Canvas - 9 Components
Sean Irvine
Business Model Components
- Business Model
- Business Model Canvas Value Proposition
- Business Model Canvas Customer Segments
- Business Model Canvas Channels
- BMC Customer Relationships
- Business Model Canvas Revenue Streams
- Business Model Canvas Key Resources
- Business Model Canvas Key Partners
- Business Model Canvas Key Activities
- Hypotheses or Guesses
Apr
2
2021
Introducing Customer Development
Sean Irvine
Apr
2
2021
Introducing Market Analysis
Sean Irvine
Apr
2
2021
Introducing Our Big Example
Sean Irvine
Our Big Example
Apr
3
2021
Canvas: Value Proposition
Sean Irvine
Value Proposition
- Value Proposition
- Where Do Product and Market Go
- Where Do Product and Market Go (Solution)
- Relationship Between Value Prop and Customer Segments
- Relationship Between Value Prop and Customer Segments 2
- Value Proposition and the Minimum Viable Product
- Initial Planning
- Initial Planning (Solution)
- Customer Archetype
- Importance of Customer Archetype
- Importance of Customer Archetype (Solution)
- Talk to Customers
- Value Proposition Product
- Value Proposition Services
- Amazons Product
- Amazons Product (Solution)
- Common Mistakes with Value Proposition
- Value Proposition Questions
- Technology And Market Insight
- Types of Value Proposition
- JerseySquare Value Proposition
- Value Proposition Examples
At Mojo Ventures we add "Unfair Advantage" to the mix which is a concept that comes from the LEAN Canvas. The choice of business model and the use of intellectual assets to build effective moats is central to the sustainability of any value proposition.
Apr
4
2021
Canvas: Market Segments & Market Types
Sean Irvine
Market Segments & Market Types
Market Segments
- Customer Segments
- Product Market Fit
- Jobs to Be Done
- Rank And Day In The Life
- Customer Gains
- Customer Pains
- Customer Archetype
- Jersey Square Archetypes
- Customer In Context
- Types Of Customers
- Signals And Experiments
- 2 Sided Market
- Market Matching
- Market Matching (Solution)
- Multiple Customer Segments
- E. Coli Example
Market Types
- Market Types Introduction
- Existing Market
- Resegmented Market
- New Market
- Clone Market
- Time To Profitability
- Time to Profitability (Solution)
- Existing Market Extended
- Resegmented Market Extended
- New Market Extended
- Consequences of Not Understanding a New Market
- Clone Market Extended
- JerseySquare Customer Segments
- Examples
Apr
5
2021
Canvas: Distribution Channels
Sean Irvine
Distribution Channels
- Introduction to Channels
- Distribution Channels Overview
- Your Product
- Your Product (Solution)
- Web Distribution
- Physical Distribution
- Distribution Complexity
- Distribution Complexity (Solution)
- Product Channel Fit
- Product Channel Fit (Solution)
- Direct Channel Fit
- Indirect Channel Economics
- OEM Channel Economics
- Channel Profit Fit
- Channel Profit Fit (Solution)
- JerseySuare Channels
Apr
6
2021
Canvas: Revenue Model & Pricing
Sean Irvine
Revenue Model & Pricing
- Lifetime Customer Value
- Lifetime Value (Solution)
- JerseySquare Customer Relationships II
- How Do You Make Money
- Common Mistakes
- Revenue Streams And Price
- Quiz Revenue Stream And Pricing
- Quiz Revenue Stream And Pricing (Solution)
- Direct And Ancillary Models
- Revenue Streams
- Revenue Streams (Solution)
- Pricing
- Fixed And Dynamic Pricing Tactics
- Fixed And Dynamic Pricing Tactics (Solution)
- Common Startup Mistakes
- Market Types And Pricing
- Single And Multiple Side Markets
- Revenue First Companies
- Market Type And Revenue
- Draw The Diagram
- JerseySquare Pricing
- Key Revenue Model Questions
- Market Size and Share
- JerseySquare Revenue II
Apr
6
2021
Canvas: Customer Relationships
Sean Irvine
Customer Relationships
- Customer Relationships
- Three Components
- Three Components (Solution)
- Customer Archetypes
- Paid Demand Creation
- Earned Demand Creation
- Get - Keep - Grow
- Customer Acquisition Quiz
- Customer Acquisition Quiz (Solution)
- Get Physical
- Viral Loop
- Get Alternatives
- Keep Physical
- Grow Physical
- Get Web
- Web Customer Acquisition Cost
- CAC
- CAC (Solution)
- Keep Web
- Grow Web
- JerseySquare Customer Relationships
Apr
7
2021
Canvas: Resources | Activities | Costs
Sean Irvine
Resources | Activities | Costs
- Resources - Activities - Costs
- Four Critical Resources
- Financial Resources
- Financial Resources Quiz
- Financial Resources Quiz (Solution)
- Human Resources
- Qualified Employees and Culture
- Intellectual Property Overview
- Intellectual Property Detailed
- Intellectual Property
- Intellectual Property (Solution)
- Costs
- Metrics That Matter
- JerseySquare Revenue
- JerseySquare Partners/Resources/Activities/Costs
Apr
7
2021
Canvas: Partners
Sean Irvine
Partners
- Partnerships
- Why should you partner?
- Why should you partner? 2
- Partner Definition
- Types of Partners
- Types of Partners 2
- Partner Resources
- Partner Types
- Greatest Strategic Alliance
- Joint Business Development
- Joint Partnerships and Start-ups
- Coopetition
- Key Suppliers
- Virtual Channels
- Partner Risks
- Managing Partners Risks
- Investments
- Startup Partner Strategies Summary
