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Competitive Strategy

Brands & Trademarks

Trademarks are essential tools for building and managing brand value.  Brand value includes the value of all intangibles in the business, not just trademarks.  That said, trademarks are the main working tool used to control the use of brand names, brand imagery, and brand-related packaging shapes.   


Nov 29 2021
Trademark Basics
Sean Irvine

Learn about managing trademarks.


Sponsored by Mojo Ventures

Apr 2 2021
Best Global Brands 2020: Methodology
Sean Irvine

The Best Global Brands by Interbrand

Explore the Best Global Brands



Sponsored by Mojo Ventures


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